Clearly, I'm Not a Bodeist

I will officially admit that the first time I saw this ad, I dictionary.com'ed "bode." Bode means bide and bide means little more than to wait. Needless to say, I didn't get it. I left it alone anyway, figuring that like many other multi-million dollar companies, Nike was just in need of a copy editor and/or I just didn't get it. But after being present for the discussion my mother and brother had about the Olympics over Shabbat, I get it. I finally get it. And y'know what? I still think it's a pretty stupid ad.